This Medusa commercial has been stirring up heat and controversy for its messaging around women with locks and other natural curly hairstyles and the need to “tame your hair” and straighten it. The commercial is part of the California Milk Processor Board’s “Toma Leche” campaign to Spanish Speaking audiences. Check it out for yourself.

10 Comments

RubberDucky March 2, 2011 at 3:03 pm24

That’s a non-issue if you ask me. It’s people looking for controversy where there is none.



wizarte.com March 2, 2011 at 3:06 pm24

I think people are trying to hard to find controversy this id=s a harmless commercial in my opinion.



candice March 2, 2011 at 3:46 pm24

As someone with natural hair….I dont see an issue. As a matter of fact let me check into more dairy for my hair. She had snakes…lets not be overly sensitive.

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Miguel March 2, 2011 at 4:58 pm24

BUT- It’s also outright contrasting straight hair with the wild untamed hair being described as “ugly” and “horrible”… Now a woman with “wild” hair who desires straight hair may not be offended, but I definitely see how this can offend people who try to love their natural hair styles and may get flack from people in this society, and now this commercial.



lola dona March 3, 2011 at 10:04 pm25

People trolling trying to start something. Its has nothing to do “good” and “bad” hair. Its saying that has the ability to get your hair looking and managable and prevents breakage hence the usage of snakes, cold blood, skin that shreds, low to the ground, no volume. I thought this website was for the Revolution, not adding to the fire which is used to divide women of the world.



lola dona March 3, 2011 at 10:13 pm25

Miguel, if you think women who wear their hair natural are offended, please stop. If we were worried about what others find beautiful we would not wear are hair natural. The very reason we wear it natural is because we love it and it is a healthy option to not use chemicals to straighten it. When we decide to straighten by the way of heat, milk has the ability to do the hair good and protect it from damage cause by the methods used to style it.



Travis March 17, 2011 at 1:39 am25

Personally I think Lola Dona’s perspective is just a little misguided. First of all milk is probably among the least of healthy beverages to drink hence most black people develop a lactose intolerance at some point in their lives AND it puts mucus on the lungs which is why many people get congested within seconds of drinking the bodily fluid from another mammal. (gross) If someone wants to be concerned about the health of their hair, the first thing they would do is stop applying lye and heat to it. It is completely moronic to apply lye and heat to one’s hair and think drinking the bodily secretions on a bovine is going to reverse that damage. (LOL) I don’t think the commercial is necessarily offensive although I can absolutely see how others might think that. My wife wear locs and often coils it as a style. Pretty much looks like the princesses hair pre-milk. I love her hair. Smells like lemon and honey… not like lye or chemicals. I am the least bit concerned about American pop-culture which tries to create these insecurities in people of color. To pretend as if the commercial could not potentially or likely have the effect of fostering insecurities in African people is absurd. Bet you’ll never see a commercial on t.v. telling minorities (i.e. white people) their skin is too pale and instruct them on how to go about fixing it. BTW, I have nothing against white people. Sincerely, some of my best friends are white.



Travis March 17, 2011 at 11:58 pm26

I suppose every cultural group should retain the ability to define beauty in a way that affirms their unique physical attributes. What’s more noteworthy than the video is the circumstance whereby African-Americans persist on inclusion into a society that defines beauty in a way that seems absolutely opposite of our African physical attributes (i.e. naturally curly or tightly coiled hair = ugly, abhorrent, undesirable, etc…) Even more peculiar is the fact that that vast majority of African-American women straighten their hair but deny that doing so has anything to do with being considered more attractive within the mainstream culture.



GregEPie June 5, 2011 at 9:50 pm23

A lil f’d up when looked @ it deeper, but maybe the ad team didnt know what they were doing. I see what you’re sayin’ and wish ad teams would take such deeper truths, their messages covey with regard to the beauties of other cultures, before releasing such material into the mainstream.